Community Print Ad
Symons Gate’s unique location offers wide open prairie skies and across-the-street proximity to the Symons Valley Farmer’s Market. Both were showcased in the introductory ad for Symons Gate, along with a bright, vibrant palette and a ‘strata’ mosaic that highlights the modern, contemporary architectural style of the community.
Brochure & Inserts
We carried the ‘strata’ theme into the community brochure by turning the standard folder on it’s side and adding an overlapping cover. It opens up to a wide overview of the community, complete with a colourful map of nearby amenities.
Signage & Pageantry
The challenge of working on a brand new community is getting people there. We worked with Brookfield to create eye-catching, directional signage that would ensure visitors would find their way and be introduced to beauty and amenities on their way.
Showhome Signage
With 6 showhomes opening at the launch, we created dimensional, specially cut signage to introduce the builders and display their contact info and hours.
Builder Print Ad
Our approach for the builder ad was to play off of the ‘strata’ mosaic of the Symons Gate creative, putting a fresh twist on it and staying true to Brookfield’s brand. The resulting ad served as a jumping point for the sales centre pieces to follow.
Sales Centre
We worked with Brookfield’s team to combine their prairie modern interior style with the ad creative. A variety of materials were used to achieve the look – cut vinyl, cut plexi, frosted plex with direct print content – with a layered installation to really make the pieces pop.
Sales Centre
Additional items included a lot map and amenities map, plus a huge architecturual styles mural that wrapped the entire bulkhead on one side of the sales centre.