In 2005, we were asked to create a “classic” logo to become the core of Bow Cycle’s growing identity. Fast forward 10 years, and what’s fondly known as the “pumpkin” is instantly recognized by bike lovers around the world. A “special edition” logo was designed in 2007 to commemorate the store’s 50th Anniversary.
The redesign of Bow Cycle’s website had two primary goals: to make it easier for users to find what they’re looking for, and to bring the “Bow Cycle experience” online. With a fresh look and loads of new features, the new website features a streamlined navigation process and lots of ways for local riders to engage with their favourite bike shop.
Dynamic bike features
To say “Bow Cycle has a lot of bikes” is a bit of an understatement. For the latest version of Bow’s website, we retooled the Bike Finder and added Bike Comparison and Favourites features to make finding, and sharing your perfect bike a whole lot faster and easier. And of course, it’s all mobile friendly.
Wearables (and drinkables…)
From toques to tees, and belt buckles to beer labels, we’ve always enjoyed creating unique swag for the best bike shop in town.
Bow Cycle’s reputation and popularity continues to grow, and that’s all thanks to their dedicated staff and five longtime employees turned owners. And because “Bow Cycle is where the fun begins”, we’ve had the opportunity over the years to have some fun with Bow’s “Famous Five”.